![]() and leaders today! Ask those who know -the experienced professionals and the veteran hi -fi owners -and you'll get answers like these: "Pickering was first to introduce many high fidelity features that bave become accepted standards today." "Pickering bas always been the pace-setter in the race for perfection. ![]() LICENSEE WORLD'S QUALITY STANDARD FOR MORE THAN A QUARTER CENTURYĤ. Jensen MANUFACTURING COMPANY 6601 SOUTH LARAMIE, CHICAGO 38 DIVISION OP THE MUTER CO., IN CANADA, COPPER WIRE PRODUCTS, LTD. (lower right) DU -201 " Duette' Reproducer, 2 -way system $62.50 in Burgundy pigskin - grained Fabrikoid. (lower center) DU -300 Duette "Treasure Chest" 2 -way system $76.50 wrought iron legs $4.25. (not illustrated) DU -400 TV- Duette $49.50 Blonde or Mahogany finish, wood legs. (lower left) DU -500 TV- Duette, 2 -way system $85.50 Blonde Oak, brass hairpin legs. (top right) CT -100 Concerto, 2 -way system $ in Mahogany $ in Blonde. (top center) TP -200 Tri -plex, 3 -way system $ in Mahogany $ in Blonde. You're in for excitement in your life! (top left) PR -100 Imperial, 3 -way system $ in Mahogany $ in Blonde. You can set your own standard of high -fidelity with Jensen. with a finesse culminating over a quarter - century's specialization in fine loudspeakers. This is due to fine balance, smoothness, wide frequency range, absence of appreciable distortion, false coloration and overemphasis -all in notable degree. You're free, ready to hear what the artist wants to say. There is realism without trace of nerve -tensing shrillness or vaguely disturbing mechanical effects. ![]() But naturally there are good reasons why Jensen is not only a hobbyist's choice in high fidelity, but also is winning instant acceptance in the homes of music lovers everywhere. You probably won't try to analyze the exhilaration, the sense of complete satisfaction that grows with time you don't really need to, for the sound speaks for itself. with every added hour of musical revelation, with each new disc or tape you try. And you'll feel this excitement again and again. music re- created through a Jensen authentic high fidelity loudspeaker. *DuPont Trade Markģ You're looking at excitement in your life! Excitement is the word for it. taken under conditions of both.sinter and summer humidity, show the marked superiority of 1- mil "Mylar," not only over the thin cellulo -e acetate base, but over the standard tail acetate as well. 16, N.Y., Cables "ARAB" Table I 1 mil Acetate 0.9 mil Mylar 145 mil Acetate TESTS AT 75 F, 50% RELATIVE HUMIDITY Yield Strengt4 37Ib Ib breaking Strength 3.9 lb 7: lb 5 5 lb Table II TESTS AT 75 F, 90% RELATIVE HUMIDITY Yield Strength Breaking Strength 1 mil Acetate El 0.9 mil - Mylor 1.45 mil Acetate 4I lb The above test data. 444 Madison Avenue, New York 22, New York Offices in Hollywood - Chicago Export Dept., 13 E. For better recording in any season, ask your dealer for "Mylar" Audiotape -now available in 1, 11/2 and 2 mil base thickness. Made on tough but thin 1 -mil "Mylar ", it gives you 50 f more recording time per reel, yet is actually far stronger than 11/2-mil acetate -base tape under humid conditions. That's a real torture test for tape and proof of the superiority of the new, longer recording Type LR Audiotape. Not an inch of it gave any trouble, either in desert sun (125 temperature, 25% humidity) or in the Congo forests (85 temperature, 90 í humidity). During his trip from Morocco to East Africa, through the Gold Coast and the Congo, Mr. ![]() Here's positive proof that all hot -weather recording problems can be entirely eliminated by using the new LR Audiotape on Mylar* polyester film. TURNBULL, noted explorer, made the above comments on his recent return front a year -long recording expedition through the arid deserts and steaming jungles of Africa, where Audiotape on "Mylar- polyester film was subjected to the -'worst recording conditions in the world." Its performance speaks for itself. But the I.R Audio - tape always unwound without sticking and showed no tendency to stretch or curl." COLIN M. Our acetate -base tapes became unuseable. Our camera lenses grew mushrooms, even on the inner surfaces. 2 African Torture Test proves L Ft cfaudiatapa immune to extreme heat and humidity "The Iturf Forest provides the worst possible conditions for recording work.
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